Accenture Industry X
Product Design | Visual Design | Service Design

Accenture Operations Twin

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My Role

User research, design system redesign, user journey mapping, high fidelity UI design, developer handover

Timeframe

March-October 2021

Introduction

A digital twin is an accurate representation of something from the “real world.” As part of their Industry X initiative, Accenture wanted to develop a digital twin program that integrated artificial intelligence and machine learning in order to empower users to optimize and prioritize their work based on real data and predictions.

A webpage screen showing the details of a select component.

Over the course of several months, I worked in the design team of three visual designers, and two experience designers. We worked closely with the business analysts and used user research, tests, and check-ins with subject matter experts to guide the designs.

A example of how our design process typically worked.

I was responsible for two of the platform’s features; an AI powered advisor and a repository of data points. This included the high fidelity UI, and working with the developers, including checkins after the handover.

A challenge I faced while designing the panel was how to fit as much information as possible into a very little space, so that the user would only have to leave the current page if they wanted. This required several iterations before we found one that worked.

The advisor panel open inside the digital twin viewer
The advisor panel open inside the digital twin viewer
What kind of information a user could learn at a glance.
What kind of information a user could learn at a glance.
The Analytics Visualization

In addition to working on the platform, I took the initiative to create an intricate user journey of an especially complex part of the tool to use as to align stakeholders and to assist in requirement gatherings. I did this by gathering data from multiple sources and structuring it into rough flows and lots of lists. In the end, the journey was successful in bringing clarity to something that was unmanageable before. Afterwards the structure was used to align other parts of the platform.

The first draft of the journey, used to validate the flow.
The first draft of the journey, used to validate the flow.
Excerpts from the journey.
Excerpts from the journey.
Constraints and Learnings

There was a lack of clear requirements, which at times made things overly complex and unclear, but also gave us a lot of freedom as designers. It required us to be self-sufficient and in the end, we had a lot of control over the designs and were able to create something usable that the stakeholders were happy with.

Achieving this called for a lot of collaboration and a pragmatic approach to the design process. In order to do this, I had to learn to let go of the stressful surroundings of a project and focus on what I did have control of: design, function, and clear usability.